Independent · Working with clients worldwide

I turn messy processes into working software.

Custom web applications, internal tools and dashboards that replace spreadsheets, manual steps and disconnected tools — plus websites your team can update themselves. Designed, built and delivered by one experienced person who understands the business problem as well as the code.

View selected work Start a project

What one engagement can cover

Business problem
Requirements
Workflow
UX / UI
Frontend
Database / CMS
Automation & APIs
Testing
Deployment
Iteration

From business problem to working system.

Especially useful when you know what the problem is, but not yet what the software should look like. You don't need a finished spec, database design or mockups. After years of running production operations and working directly with business owners and clients, turning a messy process into clear requirements, a workflow and a usable system is part of the job — not something you have to figure out first.

How I got here

The tools changed.
The pattern didn't.

I started in design, publishing and production — the part of the job where artwork has to print exactly as intended. Looking back, much of my career has followed the same pattern, though it was never a plan: I'd learn how the work actually moved, notice where time was being lost, and end up improving, redesigning or running the system around it.

That took me from design into web and multimedia, from production into management and international transitions, and from doing the work myself into designing better ways for teams to do it. Even in photography, I found myself improving workflows and writing guidelines around the work.

Web and technology have been part of that work for much of my career. What's changed is how much of the resulting system I can build. Modern development tools, AI-assisted engineering among them, now let me carry a business problem much further myself — through workflow, UX, data and automation to working software.

Selected work

Systems that replace the spreadsheet.

Five recent projects, each a different kind of problem, each taken from brief to working system. Four are confidential, so their visuals are simplified illustrations — not screenshots.

01ConfidentialIn active development

Custom Business Operations, CRM & Workflow Platform

One operations platform, built module by module to replace spreadsheets, an older CRM, email threads and scattered tracking — jobs and scheduling, invoicing and finance today, with enquiries and proposals next.

JobsJobs booked straight into Google Calendar, with each client's agreed rates suggested and the source of every price recorded
FinanceInvoices drafted from the job, numbered automatically and locked once issued; bank imports that skip duplicates
PlatformSecure sign-in, access rules enforced in the database, a change history on financial records, and a phone-friendly layout

Next.js
TypeScript
Supabase
PostgreSQL · RLS
Google Calendar API

02Confidential · Pre-launch

Research-Driven Financial Comparison & Automation Platform

Far more than a comparison site: monthly-updated comparisons, historical data and in-depth pages, all backed by a research process where automation helps the team — and nothing financial is published without a person approving it.

DataRanking tables, monthly updates and historical comparison, with every figure traceable to its source
WorkflowAutomated research support, human review and approval, controlled publishing, spreadsheet generation
ReliabilityScheduled data updates and news monitoring, controlled publishing and extensive testing to keep the data accurate

Next.js
TypeScript
Sanity · GROQ
Vercel Cron
XLSX
Webhooks

03ConfidentialInstallable web app · In use

Client Project & Collaboration Hub

A private web app on the client’s Home Screen that keeps project status, material, requests and work time in one familiar place — instead of scattered across messages, files and different tools.

AccessOpens from a Home Screen icon like any other app, already signed in — no password to remember
ProjectsStatus, deliverables, links and requests for each project, with documents viewable in place
TransparencyReviewed work time by day, month and company; requests typed, dictated or sent as voice notes

Next.js
TypeScript
Supabase
PostgreSQL · RLS
PWA
PDF.js
Web Speech API

Visit dcInvest.global

04Live

dcInvest.global — Investment Website + Headless CMS

A public website for an institutional investment and family-office business. Calm, polished presentation on the front; a structured CMS and careful publishing pipeline behind it so the team can update content safely.

DesignResponsive UI, editorial layout, SEO controls managed in the CMS
PublishingThe team updates the site in a structured editor; when they publish, the change appears on the website automatically and securely
DeliveryA separate test site for checking design and code changes before they reach the live site, with releases managed through Git

Next.js
TypeScript
Sanity CMS
Vercel
Formspree

05ConfidentialWorking prototype

Treasury & Liquidity Forecasting Dashboard

An existing Excel-based process turned into an interactive management tool. The existing operational spreadsheets are brought into one consistent format and run through a calculation engine to show where the money is, where it's going, and when it gets tight.

CoversCash position, inflows and outflows, balances, loan book, undrawn commitments, investor flows
AnswersMinimum liquidity, headroom or shortfall, and funding requirements — daily, weekly or monthly
PatternExcel / manual process → one consistent data structure → custom web application

Next.js
React
TypeScript
XLSX processing
Calculation engine

What I build

From internal tools to public websites.

A single website or web application can involve UX, frontend, backend, CMS, data, automation and deployment. I work across those disciplines, so you don’t have to coordinate several different people just to get one solution built.

Applications & digital systems

Software shaped around how your business actually runs.

Custom web applications & internal tools
Business systems & CRM/workflow platforms
Dashboards & reporting
Excel & manual-process replacement
Workflow automation & integrations
Installable web apps (PWA) & client portals

Web & CMS

The right platform for the job — from WordPress to a fully custom site, with content your team can update without a developer.

Business & marketing websites
CMS your team can update
Custom web builds
SEO & publishing workflows

Design & visual communication

Design, publishing and visual content — on their own or as part of a build.

UX / UI design
Graphic & publication design
Pre-press & print production
Branding & marketing materials
Photography & video production
Video editing & motion graphics

Operations & delivery

The operational experience that makes a system fit the way work really happens.

Process improvement & workflow design
Project & production management
Team leadership & training
Client onboarding & transitions
International knowledge transfer
SLA-driven delivery

Why work with me

What that means for your project.

Business first

I've run production teams against client deadlines and moved whole workflows between countries. So I start with how the work actually happens — the spreadsheet, the inbox, the workaround — and design the system from there. Often the right system is smaller than expected.

One accountable person

The person you explain the problem to is the person who designs, builds, tests and launches the solution. Less gets lost between people, and you always know who is responsible. When a project needs specialist skills, I bring in the right people and stay your single point of accountability.

Designed, not just built

A background in design, publishing and photography means the interface gets the same care as the logic. Tools people enjoy using are tools people actually use.

Built to be trusted

Business data is handled with care: clear change history, the right access for each person, protected records, and human review where it matters. Practical systems, not demos.

How AI fits in

I use AI coding agents extensively to write, test and fix code faster. They speed up the building — they don't make the decisions.

What gets built, and whether it's right, stays with me: the business problem, requirements, product and workflow decisions, UX, business logic, architecture, reviewing every change, testing, deployment and delivery.

Design & visual work

The eye behind the interface.

Visual communication has always been part of how I work. It's why the interfaces I build are composed, not just assembled.

Graphic, publication and brand design, video editing and motion graphics are available remotely. Photography and video production are on location, based in the UAE.

Graphic design & publishing

Editorial and publication design, advertising, brand identities and marketing materials — grounded in hands-on pre-press and colour separation, and extensive production for commercial and offset print: specifying, proofing and making sure the result prints as intended. Multimedia and motion work have been part of the practice from early on.

Photography & video

A professional practice, not a sideline: 2,750+ professional photography assignments, including 2,000+ property photography assignments, alongside interiors, hospitality, corporate and events, food and product, portraits and industrial/documentary work. Video production, editing and motion graphics, including aerial work.

Design & Publishing: Graphic Design · Publication Design · Branding & Marketing Materials · Print Production · Pre-press
Photography, Video & Motion: Photography · Video Production · Interviews & Talking-Head Video · Short-form Film & Video · Video Editing · Motion Graphics & Animation · Drone
Web & Digital: UX/UI Design · Web Design · WordPress · E-commerce · SEO · AEO · Digital Content

Career

Different disciplines,
one thread.

Philippines
Qatar
UAE
US onsite transitions CA · FL · IL · IN

Design, publishing & production
Pre-press and colour separation at a printing house, then publication, editorial and advertising design for publishers and agencies in Manila, Doha and Dubai — including brand identities, manuals and print for global pharmaceutical brands. I led layout and design teams, owned print specification and proofing, and introduced motion graphics and interactive work for exhibitions and events.
Production & operations leadership
Production Manager, then Operations Manager, for agencies producing magazines and newspaper advertising for US and Canadian publishers. I built and led design and production teams, set up a new Philippine back office — hiring, workflow and manuals — and ran SLA-driven operations delivering hundreds of ads a day. I led four international production transitions — including onsite transition and knowledge-transfer work in California, Florida, Illinois and Indiana — moving US clients' publication and advertising production to teams in Manila while protecting quality and deadlines.
Process improvement · one transition
17 → 10FTE
Same output · Same quality
As the workflow matured, the pioneer team ran leaner without losing output or quality — and several of its original members went on to become team leaders and managers.
Web, digital operations & automation
In Doha I introduced website development as a new service and won new clients with it. Later I took on a role previously split between two people, rebuilding a company website with database-driven features and automation alongside its publications and multimedia. As senior web developer for a Dubai media group's food and hospitality titles, I automated routine online production — campaigns, ad management, subscriptions, artwork submission — and built job-ticket and workload-forecasting tools that other departments adopted.
Independent creative & digital work
My own licensed business: design, websites, photography, video and motion work, handled directly from proposal and pricing through to delivery, with several clients returning for further projects over the years. Between periods of independent practice, I was employed as photographer for a Dubai holiday-homes company, also handling graphic design and web work, building the team's workflow and writing the guidelines for outsourced photographers.
Custom applications & business systems
Today, those disciplines come together in custom applications and business systems — combining workflow thinking, UX and visual design, data, automation and modern web development. AI-assisted engineering expands how much of that complete system I can personally implement. My experience spans real estate and holiday homes, hospitality, creative production, publishing, media, advertising and corporate events. That firsthand industry knowledge helps me understand the workflows behind the systems I build.

Tools & technologies

Chosen per project — the problem decides the stack.

Development: Next.js · React · TypeScript · JavaScript · HTML · CSS
Data & CMS: Supabase · PostgreSQL · MySQL · Sanity · GROQ · WordPress
Integration & automation: REST APIs · Webhooks · OAuth · Excel / XLSX / CSV · Google APIs
Deployment, hosting & workflow: Vercel · GitHub · Git · Web Hosting · VPS · DNS & Domains · FTP/SFTP
Design & creative: Adobe Illustrator · Photoshop · InDesign · Lightroom · Premiere Pro · After Effects
AI-assisted development: Modern coding agents and AI development tools

Elsewhere

Work and profiles across the web.

Contact

Have a process that should be a system?

Tell me what's slowing things down. I'll reply personally, usually within one working day.

BasedUAE · Remote / Worldwide

Available forProjects & contracts

ProfileDownload Digital Solutions Profile (PDF, 138 KB)

An overview of the digital solutions I deliver, selected projects, industry experience and complementary creative services. PDF · 138 KB

Leadership or professional background enquiries

For organizations considering a senior leadership appointment or a substantial consulting engagement, a detailed professional résumé is available upon request.